At 10 a.m. this morning you need to have your Web browser pointed to www.freenightoftheater.net so you can take advantage of free theater tickets provided by an array of Cincinnati theater companies. Don’t dally — these tickets, mostly for performances on Oct. 16, will be snapped up within an hour or so based on what happened in 2007 when the League of Cincinnati Theatres participated for the first time in the national program “Free Night of Theatre,” an audience-development program sponsored by Theatre Communications Group.
Since TCG began the program in 2005, it has expanded to more than 100 cities, where at least 600 theaters are offering tickets on the same evening. This year’s campaign offers performances in Atlanta, Austin, Cleveland, Indianapolis, Kansas City, Lexington, Los Angeles, Philadelphia, Sacramento, San Diego, San Francisco, Seattle and Washington, D.C. plus statewide in Alabama, Connecticut, Florida, Louisiana, North Carolina, Oregon, South Carolina, Utah, Virginia, West Virginia and Wisconsin.
Here in Cincinnati the participating theaters are:
• Cincinnati Playhouse in the Park (Durango)
• Ensemble Theatre of Cincinnati (The Seafarer)
• Cincinnati Shakespeare Company (Hamlet)
• Know Theatre of Cincinnati (Militant Language)
• New Edgecliff Theatre (Death of a Salesman)
• Falcon Theatre (The Boys Next Door)
Productions at Xavier University and Dayton’s Human Race Theatre Company are also available.
Research on attendees for the Free Night of Theatre in prior years indicates that more that 33 percent of those who received free tickets subsequently purchased tickets to another performance. In fact, 98 percent of those who attended in the programs first year indicated their intention to take part the next year. Maybe that’s a “well, duh” (these are free tickets, after all), but it surely does show that people are eager to attend and that when tickets are available for reasonable prices (like free …), they want to go.
If you’d like more information about this year’s program in Cincinnati, you can get additional information at the League of Cincinnati Theatres Web site, CinStages.com.
— Rick Pender